The Biggest Problem 99% of Business Owners Have, Is They Don’t Have The Time, or Skills To Create A Marketing System That Makes the Phone Ring! Let Me Be Brutally Honest: writing a sales letter, building a website, posting ads, doing direct mail, yellow page ads and more, rates up there with a root canal!
  • You don’t have time to do it.
  • You don't have the knowledge to do it
  • You don't have the patience to do it
  • You didn't get into business to do it
  • If you did, you would have done it already.
Face it  – you didn’t get into business to do thaaaat …..you got into business to do what you do because you are good at it - That's the Exact Reason Why You Need Help And Should Contact Us - Because You Need Someone On Your Team That Knows What They Are Doing httpv://www.youtube.com/watch?v=jfTRXrhKP40 Even though everyone knows they need a marketing system, there are factors which limits what they can accomplish, namely time and money. You may be able to eek out the time, but to able to acquire the knowledge to build a complete marketing system is somewhat daunting, time consuming, and quite frankly intimidating. Seriously, did you really get into business so you could put your nose in a bunch of books or courses just to build a marketing system? Probably not.
  • Your second option could be to simply hire someone. This is where it gets really frustrating.
  • Where do you look?
  • Who do you know that you could ask?
If you find someone good, they will charge you an arm and leg to do the job, and in most cases, they over promise and under deliver – In most cases, its a series of un-answered voice mail messages which leads up to a non-working number and for you, a feeling of being violated! "Our Personal Pledge To You" That’s The Exact Reason Why We Created Better Half Marketing Services!

Look Below at some of the - Astonishing - Stunning - Startling - Marketing Facts -

and you will see why the old way of advertising and marketing simply does not work like it use to.

The average person is BOMBARDED with and estimated Two to Three Thousand (2,000 - 3,000) selling messages a day!

Since the average person today is exposed to a never-ending DELUGE of 2,000 - 3,000 marketing messages during a single 24 hour period, you need an effective marketing plan to help "cut through the clutter. Do you have any idea if your marketing is getting your message out? And if it is, a more important question to ask is, is it getting to the right person?

There has go to be a better way!

Even if you disregard the number of messages that are shot as people all day long, there's also the reality that people are tuning out those messages. They're Not Listening! Your audience is "Fed-Up" with most marketing - period. If you're sending out the same old message the same old way, chances are, you are wasting money. To prove this, here are some facts from the Yankelovich Partners research on advertising and marketing

Startling Facts:

  • Some 60% of consumers have a much more negative opinion of marketing and advertising than they did a few years ago.
  • Just 61% feel the amount of marketing and advertising is out of control
  • About 65% feel constantly bombarded with too much marketing and advertising
  • Of consumers polled, 53% said that spam had turned them off to all forms of marketing and advertising
  • Of consumers polled, 36% said that the shopping experience is less enjoyable because of pressure to buy
  • About 53% said that, for the most part, marketing and advertising does not help them shop better
  • Some 59% feel that most marketing and advertising has very little relevance to them
  • Just 64% are concerned about marketing practices
  • About 61% feel that marketers and advertisers don't treat consumers with respect
  • Some 65% think there should be more limits and regulations on marketing and advertising.

Those statistics should jar you. Have no fear though: There is a better way to reach your customers and clients - it's called Social Marketing!

The point: If you want to have a on-going, money making, financially stable business, which works for you instead of you working for it, you need to start now and invest some time, money and energy into learning the marketing craft, or at the very least, outsource it to someone who can get the job done for you and teach you along the way. I encourage you to come from a "growth" mindset and learn what you can do today for a better tomorrow. Before you do anything else, sit back for a moment and imagine where you will be in 5 years form now if you continue doing the same thins you have been doing in the past. Then, imagine what your life would look like in 5 years if you TODAY, decide to do whatever it takes, no matter how minor you may think it is, no matter how limited a marketing budget you have, if you Call Us Today for a consultation and explore the possibilities.
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Give us 17 minutes. If we fail to show you three strategies for improving your business to you haven\'t thought about, or have no time learn about, and you honestly feel we wasted your time, we will write a check for $100 in your name to meals on wheels right there on the spot!

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Email Marketing For Your Business – 4 Useful Tips

Email Marketing For Your Business - 4 Useful Tips

Here are 4 tips on how to make email marketing work for your business.

1. Ask customers to sign up  What's the point of an email marketing campaign if you don't have anyone to send anything? Here is an idea to get subscribers:  Offer a 10% discount on their next visit if they fill up a survey form that asks for their email address. Use promos – create a rewards program – tell a story – create yourself into a character. Anything to create interest and get your reader to open their email. 2. Avoid spam emails  There are requested emails and there are unrequested emails. Unrequested emails are also know as—you guessed it—spam email, and we all know spam email is the last thing we want to see when we open our personal inbox in the morning. Make sure to tell your customers you're receiving their email addresses and that they can expect to hear about the latest promos and events at your through their email. 3. Make your emails useful to your customers  The first thing that pops in the customer's mind once they see your email in their inbox is the question, "What's in it for me?" Too many business owners owner’s seem to think it's okay to send out emails every week talking about themselves or their business. But then, what's in it for your customers? Why should they care to open your email and invest two minutes of their morning reading it? In the words of Don Corleone, give them an offer they can't refuse with every email you send out. 4. When sending out emails, stick to a set schedule  Sending out too many emails could result to fewer customers. That's a fact. Spam isn't just about emails with no offers. A good rule of the thumb is to send out emails once a week. You need to create a relationship with your customers. If done correctly, they will be looking forward to receiving your emails. (This is not a presumption – it is a fact. We actually get phone calls if we miss a weekly email promotion). Email marketing is a double-edged sword – it could either make or break your business depending on how you plan to swing it into action. Follow the above tips and you should be reaping the benefits in no time. The alternative is do nothing and “get your clock cleaned” by the competitor who embraces the strategy.
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Contact Us For a FREE Consultation – Give us 17 minutes. If we fail to show you three strategies for improving your business to you haven\’t thought about, or have no time learn about, and you honestly feel we wasted your time, we will write a check for $100 in your name to meals on …

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Tips for Creating a Loyal Customer

Tips on Creating a Loyal Customer

Discounting can be a contentious issue in the service industry marketing circles. Some see it as a great way of filling your seats or appointment book when times are quiet. Others think it only attracts fickle customers who’ll be off chasing deals elsewhere as soon as they’ve finished paying their tab. However, it’s NOT a waste of money if you capture their contact information. Before we get into it, take a quick look at the following: Information …… According to a report by Chicago based Technomic:
  • Two thirds of discount diners would return to a restaurant where they used a coupon
  • 83% would recommend a restaurant where they ate a discounted meal to a friend or family member (see the awesome power of referrals?)
  • 48% used a coupon at a restaurant they’ve never been before
Based on all these findings, it looks as though discounting is here to stay. So what can you do to turn it from a profit drain to profit generator? The key is thinking long-term about how you can maintain contact and encourage diners to keep returning: make them feel appreciated – let them know you appreciate their business. Perhaps the most important thing you can do when getting a new customer in your door is to capture as much contact information as you possible can. At the very minimum, you need to get their email address or cell phone number. The main reason you want to discount is to get them in and get their contact information – PEROID! If you give them a good product, good service, and show them you appreciate their business, you are 90% there to creating a steady customer.

The final 10%

is what puts you over the top and will

expand your business beyond your wildest dreams.


Now for the “Other” 10% ….. Get their contact details – Get Their Email Address! In order to keep reeling customers back in for meals, you need to have them hooked like a fish on a line. And the line is simply a means of maintaining contact so you can keep delivering your special offers, recipe ideas, restaurant news and other messages that will encourage them to return. I highly recommend getting heir email address so you can “plug-them-in” to an email newsletter or rewards program. Also you want to encourage them to them to ‘Like’ you on Facebook, become a follower on Twitter. You need to establish a line of contact if you’re going to pull them back to book another table. Constant Contact is a Great email marketing system. It is easy to use, affordable, and effective. Offer a ‘bounce back’ deal – To encourage that vital second booking, consider offering a follow up deal for a group booking, such as sixth person eats for free, or a free bottle of wine with their meal. This gives you another opportunity to hook them onto your food and to get their contact details for ongoing restaurant marketing activity. Run a Loyalty Rewards program – Rather than endless discounting to random people, an in-house loyalty rewards program enables you to reward customers over the long-term. Here is some awesome information about creating a rewards program. Create exclusive ‘members only’ offers – Offering special meals and running special events for customers in your special ‘diners club’ can be a useful tactic. People like the sense of exclusivity of belonging to a special group, and this can add an extra dimension to your loyalty card program. Deliver a great experience – Sounds obvious, but serving delicious food with an attentive waiting service might be all you need to do to entice people back to book another table and to become a long-term profitable customer.
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Contact Us For a FREE Consultation – Give us 17 minutes. If we fail to show you three strategies for improving your business to you haven\’t thought about, or have no time learn about, and you honestly feel we wasted your time, we will write a check for $100 in your name to meals on …

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