To Groupon or Not To Groupon - That is the question ...I was reading an article published in Social Media Today about Groupon. It is a fabulous article and observation - the comments back and forth are very good as well.
- Below are short parts of the article
- Copy of my comments to the blog
- link to original article so you can read it yourself.
Considering Offering a Groupon? Read This First.I’m going to break down why I don’t like Groupon and why I think group-buying as it stands now is horrible. I’m going to use Groupon in this post to stand for all group buying platforms (with some small exceptions).
#1 – Groupon does not make financial sense for businesses
#2 – Groupon buyers are bargain shoppers
#3 – Groupon does not build loyalty
A Better SolutionHere’s what I think. I think offering a Groupon is lazy. No seriously, it’s lazy. You want to bring in new people? You want to get more business? Then stop focusing on these bargain shoppers; instead focus on YOUR CUSTOMERS! If you have people walking in the door already, why not turn them into your marketing department. Take some time to build a community on Facebook, Twitter or wherever your customers are and offer them the discounts instead. Here’s an idea: Offer YOUR CUSTOMERS 50% off to bring in someone new (who will pay either full price or a slightly reduced price). This way you are rewarding your existing customers with a discount AND getting new business at full or nearly full price. They already come in, they already like you, why not use that to your advantage? Here’s another idea: Why not build a strong Twitter and Facebook following of customers and people that already like you? That way if things are slow and you are considering offering a Groupon, you can save yourself the cut that you’d pay to Groupon and bring your customers back in. Reward your loyal fans and followers with 50% off, not just any stooge with an email address and a taste for daily deals. You might even find that your customers will tell their friends. And at the very least, you are saving yourself around 15%.
Warning: Missing argument 2 for wpdb::prepare(), called in /home/content/01/7635901/html/betterhalf/wp-content/plugins/call-to-action-plugin/call-to-action-plugin.php on line 231 and defined in /home/content/01/7635901/html/betterhalf/wp-includes/wp-db.php on line 1147
Contact Us For a FREE Consultation -
Give us 17 minutes. If we fail to show you three strategies for improving your business to you haven\'t thought about, or have no time learn about, and you honestly feel we wasted your time, we will write a check for $100 in your name to meals on wheels right there on the spot!Contact Us Now