YouTube and Why You Absolutely Need to be “Plugged Into” YouTube and market your business using video as one of your marketing avenues.
[stextbox id="info"]The best way to get a customer to buy your product or services is to have them get to know you, like you and trust you. [/stextbox]
Traditionally, this has been done by getting them to walk into your physical store.
In today’s age of social networking where Facebook, Twitter and LinkedIn are the dominant force of communication today, it is crucial to understand why video is the king of all social media.
Video allows a viewer to see you, hear you, and begin to trust you before they ever walk in your door or see you in person.
It allows you the ability to leverage your marketing message without having to repeat yourself hundreds and thousands of times.
Video works for you 24 hours a day, seven days a week, 365 days a year.
It is also the only form of advertising that cost you virtually nothing after the video has been produced and put online. There is no other form of marketing available that allows you the ability to obtain the benefits of video together with the cost of creating educational messages via video.
YouTube –In my opinion it is one of the most powerful and lucrative marketing campaigns you can implement.
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Done right, it is a POWERFUL Marketing Weapon as I am going to show you a little further down this page.
Done wrong, you risk coming across as a used-car salesman means that your videos will not be watched and you will have wasted your marketing dollars.
A little further down this page I am going to show you the “Right” way of doing a video. It is loaded with emotional buy triggers and more. Here are the stats to the video I’m about to show you as of this writing.
- Has been viewed 271 times as of 7/30,2011
- Has generated 21 new customers that we positively know of <we have systems in place to track everything>
- Has generated $10,185 in gross revenue as of today.
In this economy, getting someone to shell out $485 each to go fishing is a pretty big accomplishment – don’t you agree?Watch the video and then come back here for more information:
Did you recognize the 5 emotional buying triggers used in the video?
No sales pitch, no fluff, not polished or anything of the sort. Just simple straight forward and friendly information just as if you and I were there talking.
By providing useful content and information through video you have now set the standard by which all other business owners in your niche are viewed. When a consumer then goes to another website looking for information they will always judge those other websites based upon the content that you provided.
We can show you how to do it, or we can do it for you. I have found, the best way is for us to work together and for you, the business owner to do the talking because you are the one the people are going to see when they come to your place of business.
Video marketing is the future. Google, Cisco and Yahoo have repeatedly stated that within the next three years, 75 to 80% of all content online will be video-based. Businesses who fail to understand the significance of this statement will lose out since future customers and consumers will expect you to be on video.
1.) 35 hours of video footage is uploaded to the site every minute. This is one we’ve all heard before, and yet it’s still incredible to me every time I hear it. It’s a powerful indicator of video’s importance to the future of online content, and proof that there is more raw content than we can ever hope to keep track of.
2.) Over 13 million hours of footage was uploaded in 2010. I swear, one of these days, I’m going to find a way to score a behind-the-scenes field trip at a YouTube server farm, because it’s got to be one of the coolest things you could ever see.
3.) More video is uploaded every 60 days than the three major US television networks produced in 60 years. That’s what happens when you give a platform to the masses. Note that this stat doesn’t say anything about how good the content is every 60 days (compared to the relative quality of network TV).
4.) Each week, YouTube receives the equivalent of 115,000 full-length feature films in uploads. Again, most films released in theaters are of pretty good quality, relatively speaking, which can’t be said for the bulk of YouTube uploads.
5.) 70% of YouTube traffic comes from outside the U.S. That’s not surprising, and the number will probably only grow as more and more cultures and countries gain access to high speed Internet service.
6.) YouTube is localized in 25 countries across 43 languages. You don’t stop to think about that very often, do you?
7.) The base age demographic for YouTube is 18-54. That skews quite a bit higher than most of us probably realize.
8.) Over 2 billion videos are viewed every day. Again, while most of us have heard this number several times before, it’s no less staggering.
9.) YouTube Mobile gets over 100 million views per day. Hmm… I guess that means mobile is 5% of YouTube’s usage at this point?
10.) In 2010, there were over 700 billion video playbacks. Yikes. But still… 2011 will probably more than double that number.
11.) A full 10% of YouTube videos are in HD. And while that number is surely climbing, it’s a powerful reminder of how far HD video equipment has yet to spread.
12.) There are 7,000 hours of full-length movies and television episodes available on YouTube. I’m not sure I’d share that stat, if I were them. Because it’s not all that impressive. That’s about 3,500 movies, basically. Most competitors in this space have far more content.
13.) 2 billion video views per week are monetized, and I’m sure that number is rapidly increasing.
14.) Hundreds of partners are making six figures per year. Hundreds of thousands of users want to be partners right about now.
15.) 94 of Ad Age’s top 100 advertisers have run campaigns on YouTube. There may still be plenty of disagreement in what the best method is to leverage online video for brands, but this stat shows there’s no shortage of brands willing to give it a try.
16.) The total number of advertisers using YouTube has increased 10-fold in the last year. This just in… online video advertising–specifically YouTube advertising–is all the rage. Expect this trend to continue in 2011.
17.) There are currently over 10,000 official partners. That sounds like a lot, but it pales in comparison to the number of channels producing good content. There will be new opportunities for filmmakers to gain access to the partner program moving forward, but look for it to continue to be an exclusive club for which members are carefully-screened.
18.) Content ID–YouTube’s automated system that serves as a copyright-violation watchdog–scans 100 years’ worth of content every day. Sheesh, that is a lot of work. Granted, it’s an automated system… but still… that’s a ton of video content to go through.
19.) 1000 partners are now using Content ID to help protect their content rights and monetize the infractions of other users.
20.) Over one third of YouTube’s total monetized views come from Content ID.
21.) Over 5 million people have found and subscribed to a friend’s channel using YouTube’s friend-finding tools. YouTube is going to need their social tools to work and to be used if they want to stay king of the mountain for online video. As the total amount of online video content swells, users will be relying on friends more than ever before to help them quickly get to the best content.
22.) Every auto-shared tweet results in six new YouTube.com browsing sessions. Twitter is playing a role in how videos get popular on YouTube, and should continue to do so for the foreseeable future.
23.) More than half the videos on YouTube have been rated or commented on by users. That might sound low… but when you consider how many videos toil away with little-to-no views (far more than the number that go viral), it makes more sense.
24.) Over 4 million people are connected and auto-sharing to at least one social network. I’m looking forward to a future where social behavior means more than just auto-sharing your videos, but that shouldn’t diminish the fact that users are connecting their video marketing to social networks more and more.
25.) Every day, millions of clips are “favorited” and millions of subscriptions occur. I wish this statistic were a little more specific, and a little less vague, but it’s nice nonetheless. Subscriptions and favorites are both likely to play a role in the future of video SEO.
Hopefully these numbers will be updated regularly, and we can begin using this as a resource whenever we need a specific statistic regarding YouTube. YouTube’s numbers can be staggering. It’s hard to get your head around 2 billion video views–at least, it’s hard for me. But that’s kind of the whole point. YouTube is a pretty big deal… online video is a pretty big deal, and the numbers above bear that out. If you think video is a fad, you’re mistaken.
Adding video to your site or blog increases the amount of time that visitors spend on your site. The more time they spend, the ‘stickier’ your site appears.
Encourage social dialogue: conversations follow wherever your videos go. Link to or embed your video in online publications, and via your business social network pages.
Had enough yet?
There is a whole lot more information out there for you if you want o do it yourself.
We have done it and are creating winning YouTube videos on a regular basis.
We have an Affordable – Effective – Proven and Simple “Done-For-You” solution.
Contact us to learn how you can get your business on YouTube today.
Want some more information you can read over, get more information and then decide if marketing on YouTube is for you?
I have a FREE 5 day email course on YouTube Marketing and you can get it by filling in your information below.
Don’t worry – there is never any obligation, and I will not be filling up your mail box with junk, or bothering you with phone calls – there is no need to do that – you either like the information and will either throw it out before reviewing it to the end, or you will see and understand the value and be willing to crawl over broken glass on your knees to contact us and get started!
(info provided by http://www.reelseo.com/youtube-statistics/)